What is a stretch goal?

A stretch goal refers to an extremely challenging but attainable objective that pushes individuals or teams beyond their current capabilities. These types of goals are intentionally set at a level that requires significant effort, creativity, and innovation, often moving individuals out of their comfort zones. The aim is to inspire higher performance and facilitate personal and professional growth.

Stretch goals can motivate employees by creating a sense of purpose and ambition, fostering an environment that encourages problem-solving and strategic thinking. When accomplished, they can also lead to greater satisfaction and engagement as individuals witness their ability to achieve what they once thought was beyond reach.